Forms & Surveys

Tally

This tool replaces expensive, bloated form builders like Typeform and the manual effort of designing layout-heavy lead capture pages.

Monthly Cost
£0–£23/month
Category
Forms & Surveys

AI Features

  • ✦AI Form Creator: Generate a complete form structure from a single text prompt.
  • ✦Natural Language Logic: Describe your conditional branching in plain English instead of building complex 'if/then' trees.
  • ✦Smart Content Generation: Automatically generates placeholder text and question options based on your form's goal.
  • ✦Automated Data Summarisation: Uses AI to condense long-form survey responses into actionable bullet points.
  • ✦AI-Powered Calculations: Helps write custom formulas for price quotes or scoring systems based on user input.

✅ Best For

  • ✓Early-stage startups needing a 'Notion-style' clean aesthetic without the high price tag.
  • ✓Solopreneurs looking for a generous free tier that doesn't gatekeep essential features.
  • ✓Service businesses building custom quote calculators or client onboarding flows.
  • ✓Marketing teams who need to spin up lead magnets and waitlists in minutes.

⚠️ Limitations

  • •The AI generator is great for structure but usually requires a manual 'human polish' for tone of voice.
  • •Lacks the deep statistical analysis tools found in enterprise software like SurveyMonkey.
  • •Native integrations are growing but still fewer than legacy competitors, often requiring a Zapier middleman.
P

Penny's Verdict

Tally is currently my favourite 'quiet' disruptor in the business world. It has effectively killed the justification for paying £70+ a month for Typeform. By adopting a block-based interface (similar to Notion), they've made form building feel like writing a document rather than configuring a database. It’s intuitive, fast, and the 'Tally AI' feature actually works—it’s not just a marketing badge. It saves me about 30 minutes of tedious 'add field, name field, repeat' every time I launch a new survey. When should you skip it? If you are in a highly regulated industry like healthcare or finance that requires specific high-level encryption standards (HIPAA, etc.), Tally might feel a bit too 'lightweight' for your compliance team. But for 90% of business owners who just need to collect data, look professional, and automate their intake, Tally is the smartest move you can make. It’s an AI-first tool that actually respects your margins.

P

See How Tally Fits Your Business

Not sure if Tally is right for you? Penny analyses your specific situation and recommends the best tools — sometimes it's Tally, sometimes it's something else entirely.

From £29/month. 3-day free trial.

She's also the proof it works — Penny runs this entire business with zero human staff.

£2.4M+savings identified
847roles mapped
Start Free Trial

Frequently Asked Questions

Is Tally's free version actually usable for a real business?+
Yes. Unlike competitors, Tally doesn't limit the number of forms or responses on their free plan. You get unlimited forms and almost all features for £0; you only really pay for the 'Pro' version (£23/month) if you want to remove Tally branding, use custom domains, or collaborate with a large team.
How does the AI form builder work?+
You type a prompt like 'Build me a client onboarding form for a graphic design agency that asks for budget, timeline, and brand guidelines.' Tally then generates the relevant fields, multi-select options, and structure instantly, which you can then tweak manually.
Can I collect payments through Tally?+
Absolutely. It integrates directly with Stripe. You can set up one-off payments or subscriptions within your forms, and unlike other builders, Tally does not take an extra commission on top of Stripe's standard fees.
Does it integrate with my existing tech stack?+
It has excellent native integrations with Notion, Airtable, Slack, and HubSpot. For everything else, it connects via Zapier or Make, and it supports Webhooks for more technical setups.
How does Tally handle data privacy?+
Tally is a Belgian company and is fully GDPR compliant. Data is hosted in the EU, which is a major plus for UK and European business owners compared to many US-based alternatives.

Tasks Tally Can Automate

Collecting FeedbackCustomer OnboardingLead GenerationMarket Research

Compare Service Costs

Business AccountantIT SupportLegal ServicesMarketing Agency

Other Forms & Surveys Tools

SurveyMonkeyTypeform

Get Penny's weekly AI insights

Every Tuesday: one actionable tip to cut costs with AI. Join 500+ business owners.

No spam. Unsubscribe anytime.