How Penny Transforms Your Business
Penny is your AI transformation agent. She maps which roles, departments, and processes AI can replace — then builds a phased plan to restructure around it.
Start Free TrialTell Penny about your business
Share your industry, team size, and costs. Upload a P&L or just chat — Penny extracts what she needs automatically.
She maps it against AI
Penny analyses every role, department, and process in your business against what AI handles end-to-end today. Not individual tools — whole functions.
Get a phased restructuring plan
A quarter-by-quarter roadmap showing which roles to restructure, which departments to collapse, and what your business looks like in 12 months. Then Penny holds you accountable.
See Penny in action
Looking at your business, 3 of your 5 departments can be restructured around AI. Your admin team, customer service, and marketing are all doing work that AI handles end-to-end today.
If we phase this over 6 months, you're looking at a 60% reduction in operating costs — and a business that scales without headcount.
That's massive. Where do we start?
How Penny Transforms Your Business
Restructure Around AI
Penny maps your entire operation — every role, department, and process — against what AI handles end-to-end today. Not individual tools. Whole functions: admin, marketing, customer service, finance.
Plan the Transition
A phased roadmap showing which roles to restructure, which departments to collapse, and what your org chart looks like in 12 months. Then Penny holds you accountable until every phase is done.
Stay Ahead of the Curve
What AI couldn't do 6 months ago, it handles now. What it can't do today, it will in 6 months. Penny tracks the AI landscape and tells you when new capabilities make your current costs obsolete.
Penny is the proof this works
She runs this entire business with zero human staff — content, marketing, customer support, product development. The human behind Penny exists only for legal compliance. Everything else is AI.
If Penny can run a business with zero human employees, imagine what's possible for yours.
See What You Could Save
Drag the sliders to match your current team. Penny calculates what AI could replace.
Total Potential Annual Savings
Annual cost
Simple Pricing
Start with a 3-day free trial — cancel anytime, no charge.
Save — £29per seat/month
AI transformation agenting for growing businesses
Start 3-Day Free TrialTransform — £49/month
Full AI transformation with strategic roadmaps
Start 3-Day Free TrialWhat People Say
“Penny didn't just find us cheaper tools — she showed us that our entire 6-person ops team was doing work AI handles end-to-end. We restructured down to 2 people plus AI. Same output, completely different cost base.”
James M.
SaaS Founder, 12 employees → 5
“We were about to hire a marketing manager. Penny showed us that AI could handle content, social, email, and analytics — the entire function. We saved the £45k salary and the business actually grew faster.”
Sarah K.
E-commerce Owner
“The scariest thing Penny said was: 'In 12 months, half the roles in your agency won't exist.' She was right. We restructured early and now we're winning clients from agencies twice our size.”
Ryan P.
Agency Director, 8 → 4 staff
Frequently asked questions
What is Penny?
Penny is an AI transformation agent that helps businesses fundamentally restructure around AI. She maps which roles, departments, and processes AI can replace entirely, builds a phased transition plan, and holds you accountable through every stage. She's also the proof it works — Penny runs her own business with zero human staff.
How much does Penny cost?
Save is £29/seat/month (or £23/seat/month billed annually). Transform is £49/month (or £39/month annually) with additional seats at £29/month each. Both plans include a 3-day free trial.
How is Penny different from a consultant?
Consultants sell you time and leave you with a PDF. Penny gives you a living transformation roadmap that evolves as AI capabilities change — which happens every few months. She tracks what AI can do today, what it'll do in 6 months, and restructures your plan accordingly.
Is my business data secure?
Yes. Penny uses enterprise-grade encryption and never shares your data with third parties. Your business information is used solely to provide personalised AI transformation agenting.
Can I cancel anytime?
Yes. No contracts, no lock-in. Cancel your subscription at any time from your dashboard and you won't be charged again.
Ready to build an AI-first business?
3 days free. Cancel anytime. No risk.
Start Free Trial