Simple Pricing

No surprises. No hidden fees. Just straightforward value.

Start with a 3-day free trial — cancel anytime, no charge.

Save

AI transformation agenting for growing businesses

£29/seat
Start 3-Day Free Trial
  • ✓ Unlimited chat with Penny
  • ✓ Savings dashboard
  • ✓ Commitment tracking
  • ✓ Team workspace
MOST POPULAR

Transform

Full AI transformation with strategic roadmaps

£49/mo
Start 3-Day Free Trial
  • ✓ Everything in Save
  • ✓ AI transformation roadmaps
  • ✓ Strategic business planning
  • ✓ AI readiness assessment
  • ✓ Board-ready export
  • ✓ Team workspace with shared chats
FeaturesSaveTransform
Unlimited chat with Penny✓✓
Savings dashboard✓✓
Commitment tracking✓✓
Team workspace✓✓
AI transformation roadmaps—✓
Strategic business planning—✓
AI readiness assessment—✓
Board-ready export—✓
Team workspace with shared chats—✓

Frequently asked questions

What is Penny?+
Penny is an AI transformation agent that helps businesses fundamentally restructure around AI. She maps which roles, departments, and processes AI can replace entirely, builds a phased transition plan, and holds you accountable through every stage. She's also the proof it works — Penny runs her own business with zero human staff.
How much does Penny cost?+
Save is £29/seat/month (or £23/seat/month billed annually). Transform is £49/month (or £39/month annually) with additional seats at £29/month each. Both plans include a 3-day free trial.
How is Penny different from a consultant?+
Consultants sell you time and leave you with a PDF. Penny gives you a living transformation roadmap that evolves as AI capabilities change — which happens every few months. She tracks what AI can do today, what it'll do in 6 months, and restructures your plan accordingly.
Is my business data secure?+
Yes. Penny uses enterprise-grade encryption and never shares your data with third parties. Your business information is used solely to provide personalised AI transformation agenting.
Can I cancel anytime?+
Yes. No contracts, no lock-in. Cancel your subscription at any time from your dashboard and you won't be charged again.

What People Say

★★★★★

“Penny didn't just find us cheaper tools — she showed us that our entire 6-person ops team was doing work AI handles end-to-end. We restructured down to 2 people plus AI. Same output, completely different cost base.”

James M.

SaaS Founder, 12 employees → 5

★★★★★

“We were about to hire a marketing manager. Penny showed us that AI could handle content, social, email, and analytics — the entire function. We saved the £45k salary and the business actually grew faster.”

Sarah K.

E-commerce Owner

★★★★★

“The scariest thing Penny said was: 'In 12 months, half the roles in your agency won't exist.' She was right. We restructured early and now we're winning clients from agencies twice our size.”

Ryan P.

Agency Director, 8 → 4 staff

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