Close
It replaces manual call logging, separate transcription services like Otter, and the need for a standalone power dialer.
AI Features
- ✦AI Call Assistant for automatic transcription and searchable meeting summaries
- ✦AI-generated 'Key Takeaways' and action items from every sales call
- ✦AI Email Writer to generate personalized outreach drafts in seconds
- ✦Automated lead activity summaries to catch up on deal history instantly
- ✦AI-powered lead filtering to prioritize high-intent prospects based on activity
- ✦Predictive dialing algorithms to maximize representative talk-time
✅ Best For
- ✓High-velocity B2B sales teams doing heavy outbound calling
- ✓Startups that need a CRM with built-in telephony and SMS
- ✓Remote sales teams that require centralized call recording and coaching
- ✓Small businesses that want to automate the boring parts of data entry
⚠️ Limitations
- •The best AI features are locked behind the Professional and Enterprise tiers
- •No built-in marketing automation (it's a sales tool, not a HubSpot clone)
- •Steep price jump if you only have 1 or 2 users but want advanced features
Penny's Verdict
If you are a founder who hates admin but needs to sell, Close is your best friend. Most CRMs are glorified filing cabinets where data goes to die; Close is built to be an active participant in your sales day. Its AI Call Assistant is a genuine game-changer—it doesn't just record the call; it pulls out the specific objections and next steps so you can actually stay present with the human on the other end. Don't buy this if you just want a place to store contact info. You’d be overpaying. Use Close if your business lives or dies by the phone and email. It’s opinionated software that forces you to be a better salesperson by removing the 'I need to update the CRM' excuse. I use a 'Lean Sales' framework with my clients, and Close is usually the centerpiece because it minimizes the 'friction-to-dial' better than almost anyone else in the market.
See How Close Fits Your Business
Not sure if Close is right for you? Penny analyses your specific situation and recommends the best tools — sometimes it's Close, sometimes it's something else entirely.
From £29/month. 3-day free trial.
She's also the proof it works — Penny runs this entire business with zero human staff.
Frequently Asked Questions
Can Close's AI make phone calls for me?+
Does the AI Call Assistant work on mobile?+
How much extra does the AI transcription cost?+
Is Close better for my business than HubSpot?+
Can I use Close in the UK and Europe?+
Tasks Close Can Automate
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