AI 能取代 Creative & Media 中的 Virtual Assistant 嗎？

The 'Creative VA' is a dying breed, but not because the work isn't needed—it's because the role is evolving into an AI Operator. In media, 60% of a VA's day was traditionally spent on 'the grunt work of glamour': chasing files, vetting portfolios, and syncing calendars. AI eats this for breakfast. However, the trap most agencies fall into is thinking AI can replace the 'curation.' It can't. AI can find you 1,000 influencers, but it doesn't know which one has the specific 'edge' your client is paying for. I see a second-order effect emerging: the 'Handoff Gap.' Traditionally, VAs were junior producers in training. By automating the VA role, media companies are accidentally burning the bridge for future talent. If you automate your assistant, you must become your own mentor. You save on the salary, but you pay in the time it takes to develop the next generation of creative leaders who no longer have an entry-level 'admin' seat to sit in. My advice? Don't just save the money. Reinvest 20% of that saved salary into high-end creative tools that allow your remaining team to do 10x the work. A leaner, AI-powered media agency isn't just cheaper; it's faster. In an industry where 'speed to trend' is everything, that’s your real margin.