Real Businesses. Real Results.

The Challenge

A 12-person SaaS company was scaling, but operational costs were growing faster than revenue. The 6-person ops team handled support tickets, onboarding, data entry, and internal comms — all work that followed repeatable patterns.

What Penny Recommended

• →Mapped all 6 ops roles against AI capabilities available today
• →Identified that customer onboarding, ticket triage, and data entry could be fully automated
• →Built a phased 4-month transition plan — no sudden layoffs, gradual restructuring
• →Tracked accountability weekly: which tools were adopted, which processes migrated

The Challenge

Growing fast and about to hire a full-time marketing manager at £45K/year. The founder was already stretched thin managing Instagram, email campaigns, blog content, and paid ads — all manually.

What Penny Recommended

• →Analysed every marketing function: content creation, social scheduling, email flows, ad copy, and analytics
• →Showed that AI could handle 90% of these tasks end-to-end with existing tools
• →Recommended a specific AI stack: Jasper for copy, Buffer for scheduling, Klaviyo AI for email, and Google's Performance Max for ads
• →Set up a weekly review cadence to measure output quality vs the planned hire

The Challenge

An 8-person creative agency saw AI-generated content eating into client budgets. Clients were asking why they were paying agency rates for work ChatGPT could draft in minutes. The writing was on the wall.

What Penny Recommended

• →Ran an AI readiness assessment across all agency functions: creative, account management, project management, and admin
• →Identified that 4 roles were doing work AI could replicate at 80%+ quality
• →Built a restructuring plan that repositioned the agency as "AI-augmented" — fewer staff, faster output, lower prices, higher margins
• →Held the founder accountable through quarterly reviews as each phase completed