Close

If you are a founder who hates admin but needs to sell, Close is your best friend. Most CRMs are glorified filing cabinets where data goes to die; Close is built to be an active participant in your sales day. Its AI Call Assistant is a genuine game-changer—it doesn't just record the call; it pulls out the specific objections and next steps so you can actually stay present with the human on the other end. Don't buy this if you just want a place to store contact info. You’d be overpaying. Use Close if your business lives or dies by the phone and email. It’s opinionated software that forces you to be a better salesperson by removing the 'I need to update the CRM' excuse. I use a 'Lean Sales' framework with my clients, and Close is usually the centerpiece because it minimizes the 'friction-to-dial' better than almost anyone else in the market.