AI สามารถเข้ามาแทนที่ Event Coordinator ในธุรกิจ Creative & Media ได้หรือไม่?

The 'Coordination Tax' in the creative world is higher than anywhere else because we value novelty. Every event is a 'bespoke experience,' which traditionally meant you couldn't automate it. That was true for software, but it's false for AI. Large Language Models are surprisingly good at understanding the messy, unstructured data of a technical rider or a talent's dietary requirements from an old email chain. I see too many creative agencies hiring junior coordinators to do what is essentially high-level data entry. In this industry, the value is in the 'The Reveal'—the creative vision. Everything leading up to that is a logistical burden that AI can carry. If your coordinator spends more time in spreadsheets than they do on mood boards or scouting locations, you're misusing human talent. We are moving toward a model of 'The Sovereign Producer.' One person with a suite of AI agents who can run a film premiere that used to require a team of five. This isn't just about saving money; it's about speed. In media, being the first to activate on a trend is the difference between relevance and obscurity. AI gives you that velocity.