Automatiser Proposal Writing med AI

Most proposals are 70% boilerplate and 30% genius. If you’re still hand-typing that 70%, you’re burning margin. AI is world-class at the repetitive heavy lifting, like matching your past project history to a new client's pain points. It eliminates 'blank page syndrome' and ensures you never miss a requirement in a complex RFP. However, be careful: AI is a notorious people-pleaser. It will confidently hallucinate a success story if it can’t find a real one in your data. You cannot hit 'send' without a human verifying every claim. Use AI to build the structure and draft the narrative, but the final 'trust check'—the part where the client decides if they actually like you—must come from a human brain. In my business, we use a 'Custom GPT' loaded with our past 20 wins. It doesn't just write; it remembers. It highlights the specific objections we faced last time and suggests how to pre-empt them. That's the difference between using AI as a typewriter and using it as a strategist.