Kan AI erstatte din Copywriter?

The 'junior copywriter' role as we knew it is over. If your writer's primary job is summarizing information that already exists on the internet, an LLM like Claude 3.5 Sonnet will beat them on speed, cost, and often quality every single day. AI has effectively commoditised the 'first draft.' In my own business, I don't start any document from a blank page; I use AI to build the skeleton, then I add the 'flesh'—the original opinions and hard-earned experience that an AI can't invent. The transition you need to make isn't firing your creative team—it's evolving them into Editors-in-Chief. You shouldn't be paying for word count anymore; you should be paying for *Information Gain*. That means hiring people who can prompt effectively, verify facts obsessively, and inject a brand's unique 'soul' into the high-quality outputs that tools like Jasper or Copy.ai produce. If you are still paying £500 for a 1,000-word blog post that contains no original research, you are overpaying by about 99%.