Fireflies.ai

Fireflies is how you solve what I call 'Institutional Amnesia.' In most businesses, the most valuable insights are shared in meetings and then promptly forgotten. By turning spoken words into a searchable database, you’re creating an asset out of thin air. I particularly value 'AskFred'—it allows you to skip the hour-long recording and just ask, 'What was the client’s main hesitation regarding our timeline?' and get a direct answer. However, let's be candid about the etiquette. Sending a bot into a sensitive 1-on-1 without warning can kill rapport. It’s perfect for transactional calls, sales discovery, and internal stand-ups, but I’d think twice before using it for high-stakes emotional negotiations or board meetings where 'off-the-record' matters. From a cost perspective, at roughly £15/month for the Business tier, it pays for itself the first time you don't have to re-listen to a recording to find a single forgotten detail. If you are still paying a human to write minutes, you are burning cash.