ChatGPT

ChatGPT is the 'Swiss Army Knife' of the AI world—it’s the tool I see in almost every business I advise, but it’s frequently used poorly. It is unparalleled for 'unsticking' your brain during a 2 p.m. slump or writing a Python script to fix a broken spreadsheet. However, many business owners make the mistake of treating it like an employee they can trust. It isn't. It’s a high-speed prediction engine that needs a human editor to catch its very confident errors. If you are using this for business, stop using the Free or Plus versions for anything sensitive. You need the 'Team' plan (approx. £20-24/user/month). It gives you a dedicated workspace and, crucially, ensures your proprietary business data isn't being fed back into the hive mind to help your competitors. Use it for drafting, brainstorming, and data cleaning, but never let its output touch a client's eyes without a human sanity check.