Évaluation de préparation IA

Votre entreprise du secteur Creative Industries est-elle prête pour l'IA ?

Répondez à 20 questions dans 5 domaines pour évaluer votre préparation à l'IA. Most creative agencies score 4/10; they have the tools, but they lack the legal frameworks and structured asset libraries to scale.

Grille d'auto-évaluation

1

Intellectual Property & Legal

  • ☐Do you have a clear policy on which AI tools are allowed for client-facing work?
  • ☐Have you updated your client contracts to address ownership of AI-assisted outputs?
  • ☐Do you verify if the AI tools you use offer commercial indemnification (like Adobe Firefly or Midjourney Pro)?
  • ☐Can you distinguish between 'AI-generated' and 'AI-enhanced' in your project documentation?
✅ Prêt

Your team knows exactly which 'sandboxes' are safe for experimentation and which tools are strictly for internal ideation only.

⚠️ Pas prêt

You are using free versions of consumer AI tools for client work without reading the terms of service regarding data training.

2

Asset Management & Data

  • ☐Is your archive of past work organized with consistent naming conventions and metadata?
  • ☐Do you have a centralized 'source of truth' for brand guidelines and style kits?
  • ☐Can you easily pull 100+ high-quality examples of a specific style to 'fine-tune' a private model?
  • ☐Is your project data siloed in individual designer folders or accessible via a central DAM?
✅ Prêt

Your creative assets are structured in a way that an AI could be trained on your 'house style' within 48 hours.

⚠️ Pas prêt

Your best work is buried in unsorted Dropbox folders or buried in archived Slack threads.

3

Production Workflow

  • ☐Do you use AI for 'low-stakes' production tasks like background removal, upscaling, or transcription?
  • ☐Is there a defined feedback loop where humans review and edit every AI output?
  • ☐Have you experimented with AI-driven moodboarding to speed up the pre-visualization phase?
  • ☐Does your team spend more than 2 hours a week on repetitive file conversions or resizing?
✅ Prêt

You treat AI as a 'junior production assistant' that handles the grunt work, freeing up seniors for strategy.

⚠️ Pas prêt

Your senior creatives are still manually performing rote tasks that a £20/month subscription could automate.

4

Client Communication

  • ☐Do you use AI to transcribe and summarize client briefing calls?
  • ☐Is your initial 'discovery' phase supported by AI-generated research or competitive analysis?
  • ☐Are you honest with clients about the role AI plays in your creative process?
  • ☐Do you have a standard 'AI Ethics' statement you share with stakeholders?
✅ Prêt

Client alignment happens faster because you use AI to visualize concepts in real-time during meetings.

⚠️ Pas prêt

You are 'closet-using' AI and fear that if clients find out, they will demand a 50% discount on your fees.

5

Technical Infrastructure

  • ☐Does your team have access to paid 'Pro' seats for tools like ChatGPT, Midjourney, or Runway?
  • ☐Is your hardware (GPUs) or internet bandwidth capable of handling high-end AI rendering?
  • ☐Do you have a single point person responsible for testing new creative AI plugins and tools?
  • ☐Is there a dedicated budget for AI experimentation and software subscriptions?
✅ Prêt

You have a small 'R&D' budget (even £100/mo) and a documented list of vetted tools.

⚠️ Pas prêt

Individual team members are paying for their own AI subscriptions on personal credit cards.

Actions rapides pour améliorer votre score

  • ⚡Deploy an AI transcription tool (like Otter or Fireflies) for all client briefings to ensure no 'creative gold' is missed.
  • ⚡Standardize on Adobe Firefly for commercial work to mitigate copyright risks while gaining AI features.
  • ⚡Build a custom GPT or Claude Project loaded with your agency’s past successful proposals to draft new ones in minutes.
  • ⚡Automate the 'boring' stuff: Use AI for file renaming, basic color grading, or generating alt-text for web projects.

Obstacles courants

  • 🚧The 'Plagiarism Panic'—fear that using AI devalues the craft or risks copyright infringement.
  • 🚧Fragmented Toolsets—teams using 15 different AI apps that don't talk to each other.
  • 🚧Artistic Perfectionism—refusing to use AI outputs because they aren't '100% there' yet, ignoring the 80% time saving.
  • 🚧Fixed-Fee Pricing—fear that AI efficiency will cannibalize billable hours without a shift to value-based pricing.
P

L'avis de Penny

The creative industry is currently having a collective identity crisis, but here is the cold truth: AI won't replace the 'Creative Director,' but it will absolutely replace the 'Creative Technician.' If your business model relies on charging £100/hour for tasks that Midjourney can do in 10 seconds, you aren't just unready—you're an endangered species. True readiness in this sector isn't about having the coolest AI-generated portfolio; it's about the plumbing. It's about having clean data, clear legal terms, and a team that views a prompt as just another brush in the kit. Don't get caught up in the 'is it art?' debate. Focus on the 'is it efficient?' reality. The most successful studios I see are using AI to eat their own 'low-value' services so they can pivot to high-value strategy and conceptual thinking.

P

Passez la vraie évaluation — 2 minutes

Cette grille vous donne une idée approximative. Le Score d'Économies IA de Penny analyse votre entreprise spécifique — vos coûts, votre équipe et vos processus — pour produire un score de préparation personnalisé et un plan d'action.

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Questions sur la préparation à l'IA

Can I actually own the copyright for AI-generated designs?+
Currently, in most jurisdictions (including the US and UK), purely AI-generated work cannot be copyrighted. However, work that features 'significant human intervention' can be. This is why you must document your process—your sketches, edits, and layers are what make the work legally yours.
Which AI tools are safest for client work?+
Look for 'Enterprise' or 'Pro' tiers. Adobe Firefly is the gold standard for safety because it was trained on licensed imagery. Midjourney is excellent for ideation, but use their 'Pro' or 'Mega' plans to ensure your images aren't public by default. Avoid 'free' web tools that claim ownership of your uploads.
Should I tell my clients I'm using AI?+
Yes. Transparency is a premium trait. Update your terms to state that you use AI tools as part of your creative process to enhance efficiency, but guarantee that the final delivery meets your quality standards and legal requirements. Most clients care about the result, not the 'shovels' you used to dig the ditch.
How much should I budget for AI tools in a creative studio?+
Budget roughly £30–£60 per seat, per month. This covers a 'Big Three' stack: an LLM (ChatGPT/Claude), an image generator (Midjourney/Firefly), and a productivity tool (Notion/Otter). It’s the cheapest 'employee' you will ever hire.
Will AI ruin my agency's 'Human' brand?+
Only if you let it. Use AI to handle the 80% that is 'production' so your humans can spend more time on the 20% that is 'connection.' Your brand is your taste and your ability to solve a client's problem, not your ability to use the 'Pen Tool' in Illustrator.

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